Loading
Recorded at CAPA Airline Leader Summit, 17-May-2018

Social Media Is Sexy. Making Money From It Is Getting Harder.

Marketing has taken on many new faces over the past decade. Classical media advertising still has a role to play, but instead of being front and centre, it is now becoming almost niche. Consumers rely increasingly on digital sources for their everyday information and social media influencers dominate decision making. So it becomes increasingly necessary for airlines to channel resources into getting in the mix of those behavioural patterns. But it needs clear, sensitive and flexible strategies.

Moderator: Skylight Aviation, Senior Advisor and former easyJet Group Strategy & Network Director, Cath Lynn
Panel:

  • airBaltic, Chairman of the Board & CEO, Martin Gauss
  • Finnair, CCO, Juha Jarvinen
  • Kenya Airways, Group Managing Director & CEO, Sebastian Mikosz
  • KLM, President & CEO, Pieter Elbers

Want More News Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More