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Singapore Airlines' contraction strategy as load factors and yields dominate


Singapore Airlines (SIA) is a shrinking force, the price of regained profitability. SIA flew almost 13% fewer seat kilometers in Jun-2010 than it did in Jun-2008, even though the airline did expand capacity by 1.8% year-on-year. Over the same two-year period, Cathay Pacific has contracted its capacity by just 2%, whereas Emirates has expanded by close to 30%. [753 words]

Unlock the following content in this report:


  • Becoming a B777/A330/A380 operator
  • Cargo load factors have also risen, but is the party over?
  • Outlook: Towards a new SIA

Graphs and data:

  • Singapore Airlines’ key traffic figures in Jun: 2008, 2009 and 2010
  • Singapore Airlines RPK growth and ASK growth: Jun-2009 to Jun-2010
  • Singapore Airlines passenger number and PLF: Jun-2009 to Jun-2010
  • Singapore Airlines FTK growth and AFTK growth: Jun-2009 to Jun-2010
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