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Norwegian Air Shuttle orders more B737s and B787s; rapidly expanding without market dominance


Norwegian Air Shuttle announced orders for a further 15 B737-800s and three B787s in Jun-2011, supporting the carrier’s continued growth which has seen it rapidly expand to become Europe’s third largest LCC. While continuing its expansion path, the carrier is also seeking to build its position in its key hubs. [1574 words]

Unlock the following content in this report:


  • 68 firm B737 and B787 aircraft deliveries between 2011 and 2018
  • More than doubles passenger numbers in past three years to become Europe’s third largest LCC
  • Lack of market dominance in any of its top 10 airports
  • Boosting presence at key airports
  • Double-digit capacity growth to be maintained

Graphs and data:

  • Norwegian Air Shuttle fleet development plans as at Apr-2011
  • Norwegian Air Shuttle owned vs leased for aircraft (in service at 27-Jun-2011)
  • Norwegian Air Shuttle network
  • Norwegian Air Shuttle annual passenger development: 2003 to 2010
  • Norwegian Air Shuttle Yield (2009 to 2011)
  • Norwegian Air Shuttle’s Top 10 airports and market position
  • Unit costs: major Nordic players
  • Unit cost graph – with costs coming down as stage length increases
  • Oslo Airport growth profile: All airlines and Norwegian
  • Market share growth at Oslo, Stockholm and Copenhagen
  • Norwegian Air Shuttle Available Seat Kilometres (2009 to 2011)
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