Airlines juggle pricing and product as premium demand fails
FRIDAY REFLECTIONS, WITH RON KUHLMANN & THE CENTRE. An earlier study addressed the remarkable discounts on premium fares in the New York-London market in the current economic recession. And the decline in premium sales continues to outpace even the drop in economy travel, constituting an inordinate proportion of a carrier's profitability. [1739 words]
Unlock the following content in this report:
- The rules - proceed with caution
- The Gulf challenge - network operations generate lower prices
- Pricing tag end routes to attract business
- US domestic and premium, oxymorons?
- Intra-Europe routes can be costly. It's about competition
- Adversity produces rethinking of configurations (again)
Graphs and data:
- Global Premium Fare Comparisons
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