Air Australia (formerly Strategic Airlines) rebranded and relaunched as Australia's newest low cost airline on 15-Nov-2011. The airline served international leisure destinations Bali, Phuket and Honolulu and will continue to serve existing routes flown by Strategic Airlines.
On 17-Feb-2012 Air Australia was placed into voluntary administration.
Location of Air Australia main hub (Brisbane Airport)
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The 14-Sep-2001 collapse of Ansett Australia set the following decade for a series of rapid and momentous changes in Australian air transport, with effects felt globally. Few if any single airline collapses have had the widespread and lasting impact of Ansett, although ultimately the Australian market benefitted from Ansett’s exit, which permitted unstable start-up Virgin Blue to secure a position and significantly reduce average air fares. Other floundering carriers in the world could have had a larger exit impact than Ansett - were it not for last-minute government-backed bailouts that demonstrated not so much decreasing liberalisation as perceived increasing political importance of airlines to their countries in a globalised world. The post-Ansett evidence suggests these attitudes may be misplaced.
Start-up carriers are continuing to enter the market in most places in 4Q2009, taking advantage of lower aircraft prices, as well as airline failures and/or capacity reductions by rivals in some markets. Several of the new carriers are the result of cross-border expansion by airlines in emerging markets, such as Eastern Europe and Africa.