Volaris announced plans to acquire two new A319s, which are scheduled to be delivered from Jun-2010 (cnnexpansion.com, 16-Oct-09). The carrier is also planning to launch Zacatecas-Los Angeles and Morelia-Los Angeles services in Nov-2009 and Dec-2009, respectively.
Volaris to increase fleet and route network
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Mexican ULCC Volaris makes a pivot in its transborder strategy – into more contested markets
The US has been a key market for the Mexican low cost airline Volaris since the company launched transborder service in 2009, reflected in the more than 23 US markets the airline presently serves. For many years Volaris’ transborder push originated in other bases outside Mexico City, given slots constraints at Juarez International airport and previous caps on the number of airlines serving transborder routes from Mexico City.
But in 2017 Volaris is entering more contested markets, taking advantage of a new US-Mexico bilateral that lifts restrictions on the number of airlines operating on some routes between the two countries. It is upping competition with its Mexican rivals Aeromexico and Interjet on services from Mexico City, as well as with the large US global network airlines.
It is not clear if the routes will absorb the additional capacity added by Volaris, but the airline will be the only ULCC operating on those routes, betting it can stimulate traffic with its ultra-low cost model in the already crowded markets.