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Virgin Blue to utilise Twitter to launch fare promotions

7-Sep-2009 11:05 AM

Virgin Blue announced plans to utilise Twitter to launch fare promotions (The Australian, 07-Sep-09). The carrier also currently has campaigns on Facebook and YouTube.

Virgin Blue: "Social media has been tagged as a fad for the youth market, but it's not a passing phenomenon. Smart companies will quickly learn to use it as tomorrow's essential marketing platform. We're looking forward to starting the world's first airfare war on Twitter.” Brett Godfrey, CEO. Source: The Australian, 07-Sep-09.