Virgin Australia COO Sean Donohue, speaking at the CAPA Australia Pacific Aviation Summit, stated (07-Aug-2013) the Velocity Frequent Flyer programme is experiencing strong growth, with 1700 new members everyday. Mr Donohue attributed the growth to the new initiatives the airline is introducing including its new Frequent Flyer for pets programme.
Virgin Australia COO: Velocity Frequent Flyer has 1700 new members everyday
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South Pacific aviation markets will be defined by China’s expansion
The nature of the South Pacific's geography makes finding the right partners for its airlines essential for their survival in international long haul markets – as most are.
The region is characterised by relatively liberal access regimes and by partnerships of varying levels – in New Zealand especially, where Air New Zealand’s international network is dominated by JVs. Virgin Australia has built a ‘virtual alliance’ alongside HNA, Singapore Airlines, Etihad and Delta, with very little of its own metal flying outside Australia. At Qantas Group, international performance has improved markedly following its Emirates partnership, as its operating focus has shifted from Europe toward Asia and North America, with local JVs, and close partnerships with American Airlines and China Eastern continuing to grow and mature.
For all airlines in the region, the China market will define much of the growth over the coming decade. (This report is taken from the Jul/Aug-2016 issue of CAPA's Airline Leader)
The big changes in Virgin Australia’s domestic fare restructure
From 07-Sep-2016 Virgin Australia introduced a revised fare structure called ‘Fares For You’, to offer more choice during the booking process. But with this came the removal of a true fully flexible fare class, replaced by a more restrictive Freedom fare, and the erosion in benefits and status earned for the new Getaway fare class (previously encompassed by the Saver type).
The below is an update provided to CAPA by 4th Dimension Business Travel Consulting.