Turkish Airlines confirmed (09-Oct-2012) an order for 15 A330-300 aircraft which is the airline's seventh order for A330 aircraft and 20th order for Airbus aircraft. Turkish Airlines CEO Temel Kotil said, "The efficiency, reliability and passenger appeal of our in-service A330’s make them a cornerstone of the Turkish Airlines medium and long-haul operations. The new order will allow us to continue our strategy of growth and fleet renewal with an aircraft we know to be both reliable and profitable." [more - original PR]
Turkish Airlines confirms order for 15 A330-300 aircraft
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A series of geopolitical events has weighed heavily on demand for air travel in Turkey, particularly in international travel. Weak trading conditions have also prompted the market leaders – national airline Turkish Airlines and LCC Pegasus – to halt their own rapid growth. Onur Air is bigger in the domestic market than it is in the international market, but much of its 2016 expansion was driven by international growth, particularly to Germany.
Onur's network faces strong competition on almost every route, particularly on international routes, and this has clearly posed a severe challenge in the face of falling demand.
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Until 2014 Turkey was one of the most reliably fast-growing air traffic markets in Europe. In 2015 passenger numbers levelled off, and in 2016 traffic is set to decline. The impact of geopolitical events, including a series of terrorist attacks, the civil war in neighbouring Syria and the failed coup attempt in Jul-2016, has weighed heavily on demand for international travel to/from Turkey.
Foreign airlines switched capacity away from Turkey in summer 2016, but the country's two largest operators – Turkish Airlines and Pegasus Airlines – continued to grow. However, following years of double-digit growth by both, Turkish Airlines and Pegasus Airlines are taking unusual steps this winter. According to data from OAG, Turkish looks set to implement year-on-year capacity cuts, while Pegasus appears to be planning flat capacity for the period from Nov-2016 to Mar-2017. It seems likely that both airlines will again cut their growth targets for 2016.
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