TransAsia Airways stated (29-Aug-2012) revenue growth of 11.2% in the six months to 30-Jun-2012 was bolstered by the launch of the airline’s three new cross-straits routes in the past six months: Hualien-Hangzhou, Hualien-Wuhan and Taoyuan-Sanya. With the new routes, TransAsia Airways now operates to a total of 13 cross-straits routes, with six of those cities being part of the Free Independent Traveller (FIT) Programme (Shanghai, Xiamen, Tianjin, Chongqing, Hangzhou, and Fuzhou). TransAsia Airways chairman Vincent M Lin said, "our cross-straits business continues to be our key revenue booster, and we expect this trend to continue for the second half of 2012. TransAsia Airways’ aviation network in PRC market is strategically mapped to focus on second and third tier cities, including some exclusive routes operated by TransAsia Airways such as Songshan to Hangzhou. This strategy has helped us to further reinforce our position as the leading choice of airline for the region.” Commenting further on the company’s strategy moving forward, he stated: “For international markets, we launched six new scheduled routes in the second half of 2012 to popular holiday destinations in Japan, including Osaka, Okinawa, and various airports in Hokkaido, providing a total of 20 return flights with over 6,300 seats every week. We are very confident about this market with current revenue contribution registering 15% of total revenue of all of our International routes. In addition, we will also focus on further evaluating possible destinations within Southeast Asia, including Bangkok, Jakarta and Kuala Lumpur.”
TransAsia Airways: Cross-strait business continues to be key revenue booster
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