Singapore Airlines (SIA) will launch services from Jakarta to Sydney in Nov-2016, resulting in new competition for rivals Garuda Indonesia and Australia’s Qantas Airways. SIA’s entrance on the Jakarta-Sydney route is a strategic move and highlights its desire to pursue new areas of growth.
The Indonesia-Australia market is a logical market for SIA as it seeks to diversify its business. Indonesia and Australia are already SIA’s two largest international markets and Garuda and Qantas are already among its biggest competitors.
Competition within Asia Pacific, including the Southeast Asia-Australia market, has been intensifying. In the current highly competitive and challenging environment airlines are constantly jockeying and exploring new options to improve their position.
The new Lufthansa Group and Singapore Airlines (SIA) Group joint venture open up opportunities for additional capacity from Singapore to Germany and Switzerland. Lufthansa is confident the improved connectivity beyond Singapore which comes with the JV will help support higher traffic and capacity levels while SIA will benefit from improved connectivity beyond its three German and Swiss gateways.
The two airline groups recently already added over 1,100 weekly one-way seats from Singapore to Germany and Switzerland, representing expansion of 8%, ahead of the formal start of the JV. The expansion included the launch of flights by SIA to Dusseldorf, a route that likely would not have been viable without the JV, and the up-gauging of flights to Singapore by Swiss from A340s to 777-300ERs.
Both airline groups are now considering further capacity increases as well as new routes. Lufthansa is looking at using its new A350 fleet to resume Singapore-Munich, which would supplement its daily Singapore-Frankfurt A380 service and give the group 21 weekly frequencies and nearly 8,000 weekly one-way seats under the JV compared to 31 frequencies and nearly 10,000 weekly seats for SIA.