Singapore Airlines CEO, Chew Choon Seng, stated the carrier’s search for a new CEO has been going “smoothly and is on track” (Reuters, 24-May-2010). Mr Chew, whose term expires this year, stated the carrier will make an announcement on his replacement in due course. The CEO also commented that SIA expects a recovery in business demand over the next 12 months, but the carrier is “not out of the woods yet”. As a result, SIA plans to “exercise caution” in restoring capacity.
Singapore Airlines continuing search for next CEO
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SilkAir Part 2: Laos launch extends SIA Group ASEAN network to 42 destinations and all 10 countries
The Singapore Airlines (SIA) Group will in Oct-2016 become the second airline group after AirAsia to serve all 10 ASEAN countries. Laos is the last piece of the puzzle and will be served by SIA full service regional subsidiary SilkAir with a new thrice weekly Singapore-Vientiane-Luang Prabang-Singapore circle routing.
Following the launch of Luang Prabang and Vientiane, SilkAir will have 32 Southeast Asian destinations and the SIA Group will have 42. Connecting secondary markets in the fast growing Southeast Asian region is critical for SIA as it tries to unlock a new era of growth and differentiate itself from competitors.
This is Part 2 in a two part series of reports. The first part focused on expected growth in the Lao international market and how SilkAir is trying to benefit. This part will focus on how the launch of services to Laos is an important step in the SIA Group network strategy.
SilkAir Part 1: Luang Prabang, Vientiane launch positions SIA to benefit from growth in Laos tourism
Singapore Airlines' full service regional subsidiary SilkAir has confirmed plans to launch Luang Prabang and Vientiane in Laos in late Oct-2016. SIA will become only the eighth foreign airline group to serve Laos, which has a small but fast-growing international market.
SilkAir’s new Singapore-Vientiane-Luang Prabang-Singapore circular route is strategically important for the SIA Group as Laos is the only Southeast Asian and ASEAN country not yet served by the group. AirAsia is now the only airline group serving all the 10 countries that make up ASEAN.
Enhancing regional connectivity is an important component of the new SIA Group strategy as it aims to differentiate itself from competitors and grow, despite intensifying competition. The group’s Southeast Asian network will exceed 40 destinations by the end of 2016. In 2016 SIA is also expanding its network in China and India, two other strategically important markets, to 23 and 15 destinations respectively.