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10-Sep-2014 3:43 PM

KLM generating EUR25m in annual revenue from social media

KLM is currently generating EUR25 million in annual revenue through its social media channels, according to senior VP of e-commerce Martijn van der Zee and as reported by LuchtvaartNieuws.nl. EUR5 million is generated by the carrier's recently-launched social media payment system. Mr van der Zee said: "The other 20 million is from specific social commerce actions at route level, which we do all year, mainly on Facebook. Especially in the last two years we have made huge steps."

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