Jetstar Group CEO Bruce Buchanan said there was “no chance” he would take a back seat in LCC expansion in Asia, with competitors such as AirAsia aggressively expanding across the region (The Australian Financial Review, 25-Aug-2011). “We predict the market [in Asia] will grow rapidly and Jetstar will maintain its leadership position, Mr Buchanan said. This “gives us a competitive advantage” he said, adding the LCC would not grow for growth’s sake but is responding to rising demand for low-cost travel. Mr Buchanan said he is looking for Jetstar’s next Asian affiliate, with the CEO citing the Philippines, Taiwan, Macau and Hong Kong as potential bases.
Jetstar to press ahead with Asian expansion
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