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Jetstar Pacific CEO steps down in dispute over branding

18-Nov-2009 11:43 AM

Jetstar Pacific CEO, Luong Hoai Nam stepped down from his position, reportedly for “cultural reasons” (Herald Sun, 18-Nov-2009). The move follows issues between the carrier and the Vietnamese Government, in which the government has requested Jetstar remove its name and branding from the carrier’s Jetstar Pacific fleet as it is “too Australian”.  Jetstar CEO, Bruce Buchanan responded stating the branding was defined in binding legal agreements with the government.

Jetstar:
"Jetstar Australia and the Qantas Group has always understood the association of the Jetstar brand within Vietnam, which has been fundamental to the transformation of the former Pacific Airlines, was approved and deemed legal by the Vietnamese Government," Bruce Buchanan, CEO. Source: Herald Sun, 18-Nov-2009.