Jetstar Hong Kong confirmed (17-Jan-2013) the appointment of Howard Cheung to the role of CFO. Mr Cheung commenced with Jetstar Hong Kong this month and will oversee the finance, IT, legal and procurement functions for the airline. Jetstar Hong Kong chairman Tang Bing said the appointment represents a key step in building a world-class management team for the carrier. Launching in mid-2013, Jetstar Hong Kong will be Hong Kong’s only locally based low fares airline. It expects to create over 600 local jobs within the airline plus hundreds more in local engineering and ground handling suppliers and contribute over HKD8 billion (USD1 billion) to the local economy by the time the airline grows to 18 aircraft in 2015. Prior to joining Jetstar Hong Kong, Mr Cheung was employed by Amcor and Rio Tinto Alcan from 2006 to 2012. As with other members of the Jetstar Hong Kong leadership team, Mr Cheung will be based in Hong Kong. Jetstar has recently made important Hong Kong appointments including a regional marketing manager, regional sales manager and manager crew training. The airline expects to make an announcement regarding the appointment of a CEO within the next month. Subject to regulatory approval, Jetstar Hong Kong will fly to destinations in Greater China, Japan, South Korea and South East Asia. The airline has received more than 2000 applications for pilots and over 1000 applications for locally based cabin crew since expressions of interest opened in Nov-2012. [more - original PR]
Jetstar Hong Kong appoints CFO, CEO announcement to be made in Feb-2013
You may also be interested in the following articles...
Northeast Asia's outlook remains bright – and perhaps more so than before
A few years ago amidst the economic downturn it was Northeast Asia – with its main Chinese market – that was a strategic bright spot for aviation.
Cathay Pacific ends 747 flights, its future defined not by 777s/A350s but by diversifying
For 37 years the Boeing 747 brought Cathay Pacific to the world. As it did for so many operators, the 747 transformed Cathay into a global airline. Cathay's final passenger 747 flight was on 01-Oct-2016. The occasion is filled with sentiment and the usual remarks of being the end of an era; the aircraft of course is iconic, and Cathay, which turned 70 in Sep-2016, has known the 747 for longer than it has not.
Yet the 747 era at Cathay ended long ago. The 747 gave Cathay a global footprint, but this is true for most current and former 747 operators. Cathay's position today against competitors is defined not by network reach but rather – depth. Mainland Chinese airlines, some of Cathay's closest competitors, know they have the local market and lower costs but acknowledge the one-stop challenge Cathay brings with hyperfrequency and a stronger product/brand.
That depth and domination, especially in the key North American market, was achieved with the 777-300ER. Cathay operates 53 777-300ERs – more than twice the 24 747-400s the airline had at its peak. Although A350s are arriving, Cathay's next evolution is defined not by aircraft and flying but rather by bringing new non-flying businesses into the group. For aviation this is seen as a partial surrender to competition. For the company it is a graduation to consistent and higher profits. As with the 747, it is time to move on and pursue a more productive future.