Japan National Tourism Organisation stated Japan received some 6.79 million tourists in 2008 making it the world's 33rd most frequently visited country in 2009 (Nikkei, 28-Nov-2010). Japan ranked 29th in 2008 with the decline in 2009 linked primarily with the yen's appreciation against other major currencies and the outbreak of a new type of swine flu, according to the JNTO. The number of cross-border tourists worldwide declined 4.2% year-on-year in 2009 to 880 million. France received the largest number of cross-border tourists at 74.2 million.
Japan receives 6.8 million tourists in 2008; world tourism declined 4.2% in 2009
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If Air France-KLM were to enter this segment it would be the second of Europe's big three legacy airline groups to do so, after the Lufthansa Group. Ironically, there is no long haul low cost competition to Lufthansa in Germany. By contrast, IAG faces more such competitors in the UK than either of its two major rival groups in their largest home market, but currently has no plan for such an operator.
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