Hawaiian Airlines announced (10-Apr-2013) plans to launch nonstop service between Honolulu and Beijing in Apr-2014, pending approvals by US and Chinese regulatory agencies. The service is scheduled to commence on 16-Apr-2013 and will be operated three times weekly with 294-seat A330 aircraft. It will be the only nonstop service between Honolulu and Beijing and will be Hawaiian's tenth new international destination since Nov-2010. Hawaiian Airlines president and CEO Mark Dunkerley said: "A scheduled flight between China and Hawai'i has long been an aspiration of Hawaiian and the travel industry in our state, and as the barriers to visitor travel from China to the United States slowly come down, we believe there will be significant demand for a Hawai'i vacation and Hawaiian Airlines. With our network of flights between the islands and from Hawai'i to 11 cities in the US mainland, Hawaiian is in a great position to offer the multi-stop itinerary that many visitors from China prefer." Hawaii Governor Neil Abercrombie noted: "Hawai'i is the anchor of the Asia Pacific region and this non-stop service to Beijing will give China greater access to Hawai'i, which will become one of China's most important visitor destinations. Both China's and Hawai'i's economies will be the direct beneficiaries". The Hawai'i Tourism Authority estimates the new service will generate USD81 million in annual visitor expenditures and USD8.47 million in tax revenue for Hawai'i with HTA president and CEO Mike McCartney stating: "This new nonstop service will help to significantly grow visitor arrivals and expenditures from our highest spending visitor market. The China market continues to grow year-over-year, and we anticipate further growth in 2013, targeting double-digit increases in arrivals (+25% to 144,910 visitors) and expenditures (+27% to $348 million)." [more - original PR]
Hawaiian Airlines to commence service to China in Apr-2014
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Disruption in the airline industry. It will happen sooner than we think: Part 1
There are two essential elements to the airline industry: flying aeroplanes and selling (and buying) seats. More technically this can be described as (1) operational; and (2) marketing and sales. There are other important activities, such as lobbying government to limit competition, and exploiting frequent flyer programmes, but those two are the core activities now facing disruption.
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