Gulf Air announced (14-Feb-2012) the suspension of services to Damascus, Athens, Milan and Kuala Lumpur, ending the underperforming routes due to "commercial reasons". Services to Damascus will be stopped from 02-Mar-2012 while flights to Athens and Milan will be cancelled from 12-Mar-2012 and Kuala Lumpur will cease 25-Mar-2012. This follows the announcement of the closure of Entebbe and Geneva routes earlier this month. Gulf Air said the move comes as the airline seeks to address the economic challenges faced in recent times, in particular, the local and regional political situation, the high price of fuel and low passenger numbers. The decision has been taken to allow the airline to use its fleet and resources in the most efficient way by concentrating on high-demand, high-yield routes to ensure its core customer base is served effectively. [more - original PR]
Gulf Air: “Our commercial strategy, developed in 2009, delivered significant gains in 2010 but last year has been challenging. Therefore, we are now adapting our approach to address the challenges on an urgent basis,” Samer Majali, CEO. Source: Company statement, 14-Feb-2012.