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Frontier and Midwest integration progressing

9-Aug-2010 1:03 PM

Republic Airways VP Marketing and Branding, Ian Arthur, stated the integration of Frontier Airlines and Midwest has been "pretty incredible" considering "it's only been 12 months when you think of it" (Denver Post, 08-Aug-2010). Mr Arthur, who added that the process is "going to be a lot easier" from the end of 2010, also stated WiFi is being tested this month, and should be installed on E190 and E170 equipment by Nov-2010. Meanwhile, Midwest employees are switching to Frontier uniforms, while seat-back TVs have been installed on all Airbus aircraft, fees and policies have been aligned, and most loyalty programme features have been standardised. Creation of one technology platform to ease online booking and check-in continues, with most work expected to be completed by 01-Oct-210. However, Mr Arthus stated the repainting of Midwest aircraft "will take a bit longer", with the airline "working on the interiors first to make sure they are all consistent".