8-Aug-2013 1:21 PM
ebay Enterprise: '41% travel and leisure related emails are opened on a mobile device'
ebay Enterprise regional general manager - Asia Pacific Darren Fifield, speaking at the CAPA Australia Pacific Aviation Summit, stated (08-Aug-2013) 41% of travel and leisure related emails are opened on a mobile device yet the click rates from those emails are less than 12%. Mr Fifield attributed this to carriers failing to utilise email layouts and website links that are mobile device friendly. [more - presentation]