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ebay Enterprise: '41% travel and leisure related emails are opened on a mobile device'

8-Aug-2013 1:21 PM

ebay Enterprise regional general manager - Asia Pacific Darren Fifield, speaking at the CAPA Australia Pacific Aviation Summit, stated (08-Aug-2013) 41% of travel and leisure related emails are opened on a mobile device yet the click rates from those emails are less than 12%. Mr Fifield attributed this to carriers failing to utilise email layouts and website links that are mobile device friendly. [more - presentation]