Delta Air Lines stated in five years, it increased its destinations in Africa from one to seven (myjoyonline, 15-Dec-2010). Managing Director, Network Planning Jeff Lobl said the carrier decided that “Africa was a growing important market and we wanted to be the first US carrier to establish a presence there … a deep and sustainable presence”. Delta will re-introduce an A330 aircraft on its Accra-Atlanta route and is also revamping its fleet with flatbed seating.
Delta expands operations in Africa
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jetBlue Airways makes strategic competitive moves as it contemplates longer-term route development
jetBlue Airways has drawn attention during the last few weeks as it became the first US airline to operate commercial flights to Cuba in more than half a century, and from its growing consideration towards launching long haul flights to Europe. But behind those headline-grabbing events, jetBlue continues to grow from its points of strength in Fort Lauderdale, Boston and Orlando.
In early 2017 the airline plans to add strategic flights from those three focus cities, entering markets where ample competition already exists. However, as a major force in Fort Lauderdale, Boston and Orlando, jetBlue needs a presence in strategic markets from those airports. Its planned route additions are areas where jetBlue lacks service, and despite the vast competition, the airline needs to offer those route options to its customers.
A recent push by Delta Air Lines into jetBlue’s Boston focus city has not appeared to spook jetBlue. On the contrary – jetBlue’s ambitious growth from Boston continues unabated as it has declared a new daily peak-day departure target of 200.
Garuda Indonesia international outlook Part 2: expanded partnerships critical for long haul success
Garuda Indonesia is seeking to expand its partnership with Delta Air Lines ahead of launching flights to the US. Garuda needs a stronger relationship with Delta and will need to reconsider plans for its own US flights if the right partnerships are not in place.
Expanded partnerships are crucial for Garuda as it attempts to improve its position in the international market. Garuda has been working on boosting ties with several SkyTeam members, resulting in a new codeshare with Aeromexico and an enhanced partnership with KLM.
Garuda has also been pursuing ambitious and strategic expansion of its own long haul network. However this expansion has been highly unprofitable, and in several markets Garuda would be better off relying on partners.