British Airways announced (30-Aug-2013) plans to introduce Boeing 787-8 aircraft on London Heathrow-Toronto service on 01-Sep-2013. The service will be the first British Airways long-haul route operated using 787-8 equipment. The aircraft is configured with 214 seats including 35 in business class, 25 in premium economy and 154 in economy class. [more - original PR]
British Airways to introduce 787-8 aircraft on London Heathrow-Toronto service on 01-Sep-2013
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Despite the shaky launch of its long haul flights with widebodies, WestJet cannot ignore long-term opportunities presented by the long haul market from Canada – with a value in the billions. WestJet can ill-afford to cede all the revenue to rival Air Canada and non-Canadian airlines operating on trans-Atlantic routes. In the short term the airline finds itself in a position of now attempting to engender passenger confidence that its operational snafus are temporary, and its product proposition remains intact.
Air Canada's outlook lifted by slowing domestic capacity as it works to maximise fleet flexibility
Air Canada believes that changes it is making to business strategy – aircraft densification and the expansion of its low cost subsidiary, rouge – are positioning the airline to weather uncertain economic conditions in Canada and in other geographical regions.
A decline in industry domestic capacity later in 2016 should benefit Air Canada and rival WestJet, but Air Canada’s yields will continue to decline because certain components of its strategy blueprint – longer stage length and a higher proportion of leisure travellers – dictate a decrease in yields.
Although Air Canada has ceased offering capacity guidance, most of its planned expansion of supply in 2016 is pegged for international markets as it works to craft a global network that rivals that of its large North American peers. Perhaps to reassure investors that it is prepared to act rationally if conditions suddenly worsen, Air Canada is stressing the flexibility it retains to adjust its fleet and redeploy capacity from underperforming markets to other regions of its network.