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airberlin's efficiency programme and partnership with Etihad generated EUR300m

22-Feb-2013 2:06 PM

airberlin announced (21-Feb-2013) its "Shape & Size" efficiency programme contributed EUR250 million to its income in 2012 while its strategic partnership with Etihad Airways delivered an additional EUR50 million in revenue with synergies and cost savings starting to take effect. The partnership saw Etihad Airways bring 219,000 passengers onto airberlin's network. airberlin CEO Wolfgang Prock-Schauer said the airline is confident it will "achieve further revenue enhancements and, above all, further cost synergies" with Etihad Airways. Mr Prock-Schauer also said the airline is confident its new turnaround programme Turbine "will enable airberlin to be competitive in the future and achieve sustainable profitability. One of the programme‚Äôs key elements is a focus on cost efficiency which involves implementing a range of initiatives, including a staff reduction." [more - original PR]