20-May-2015 9:45 AM
AirAsia does not intend to sell stake in loyalty programme
AirAsia denied (19-May-2015) reports that it may sell a stake in its 'AirAsia BIG' loyalty programme. AirAsia CEO Aireen Omar said the programme has more than 13 million members and is growing at 150,000 new members per month. The carrier expects more than 20 million members in four to five years. The programme is owned an managed by Think BIG Digital, a JV between AirAsia, Tune Money International and Aimia. [more - original PR]