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Air Serbia commences operations following rebranding

28-Oct-2013 11:23 AM

Air Serbia commenced (25-Oct-2013) operations under its new name, completing the carrier's rebranding process. The carrier plans to launch seven new routes between Jan-2014 and Apr-2014, with five new routes to be launch before the end of 2013 including Abu Dhabi, Banja Luka, Bucharest, Ljubljana and Prague. The carrier plans to double its current frequencies and capacity by Jun-2014, offering 73,000 seats and 670 weekly frequencies from its Belgrade hub. Serbia's first deputy Prime Minister Aleksandar Vucic said: "The launch of Air Serbia marks an important new beginning for the airline industry in our country. Having a strong and successful airline is vital for Serbia’s future economic development and growth. Air Serbia will deliver hundreds of millions of dollars a year into our economy." Air Serbia CEO Dane Kondić said: "The new Air Serbia is good news for travellers, increasing route network choices regionally and across the globe. It is good news for the business, with new investment and a strict commercial mandate that will secure the airline’s long-term future. And it good news for the Serbian economy, helping to develop tourism and trade routes over the long term." Mr Kondić added: "We are going to be making changes to focus everything on the guest. That means better aircraft and a guest focused team. It also means a network that takes people where they want to go, with easy connections." The carrier will also look to develop its freight operations at Belgrade, with Mr Kondić stating: "With a better route network, and better connections with international partners, this can become a regional hub for air freight." [more - original PR] [more - original PR - II] [more - original PR - Serbian] [more - original PR - II - Serbian]