AdR reports traffic up 4.3% in Sep-2011
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Qatar Airways and Vueling to codeshare as LCC partnerships establish new models
Partnerships of any kind between Europe's principal LCCs and full service airlines are rare. The new codeshare between Qatar Airways and Vueling builds on the interline deal signed between the two in Oct-2014. Moreover, it marks a further deepening of the relationship between the Doha-based super connector and IAG, of which it now owns 20%. Vueling joins IAG-owned airline British Airways in codesharing with Qatar Airways, but the new agreement is more extensive.
Vueling is now carrying Qatar Airways' QR code on 67 European routes. These routes are from/to Barcelona El Prat and Rome Fiumicino, which are Vueling's two biggest bases, and both served twice daily by Qatar Airways from Doha. The accord significantly expands Qatar's offline network, but the value of this and two-stop connections is difficult to gauge.
Alitalia's network benefits from Etihad partnership. Time now to shed the dependency culture
Since Etihad's Dec-2014 investment in a 49% stake in Alitalia the Italian airline has enjoyed much positive change. It has worked to move its brand and product more upmarket to differentiate itself from fierce LCC competition in Italy, where Ryanair is the biggest airline by seats.
Alitalia's long haul offering has benefited from its partnership with Etihad. This has mainly been due to codeshare access to a much wider range of destinations in the Middle East and Asia Pacific. However, this summer's launch of a Rome-Beijing service indicates growing self-confidence too. Alitalia has also shown renewed confidence by growing its small niche to Latin America, the main region where it takes the lead over Etihad. On short/medium haul the LCCs still provide a strong challenge, although Alitalia's European offering has been fortified by closer commercial ties with other Etihad investments (in particular airberlin).
However, Alitalia continues to be loss-making (to the tune of EUR199 million in 2015). This is a hard continuing habit to kick, even if the airline still insists that it will break the habit in 2017. The rest of the industry is collectively experiencing record profitability in 2016; an airline that cannot be profitable in such conditions still has much work to do.