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Virgin America secures additional cash injection from Virgin Group

26-Nov-2008

Virgin Group founder and part owner of Virgin America, Sir Richard Branson, announced plans to invest more capital in the US start-up, to help the fledging carrier fund its operations and expansion plans. [1083 words]

Unlock the following content in this report:

Subheadings:

  • Challenging operating environment to push back break-even target to 2011
  • Sees fuel hedge opportunity
  • To have one of the industry's lowest cost bases?
  • Appeals decision seeking transparency in financial and traffic data
  • 2.4 million passengers since Aug-07 launch
  • Continues with strategy to become "entertainment junkie's airline of choice"

Graphs and data:

  • Sample LCC unit cost (per ASK; USD cents)
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