Kuala Lumpur (MALAYSIA AIRLINES) - Effective 8 June 2006, tickets issued by both Malaysia Airlines offices and its travel agents in Malaysia for international travel, will reflect nett fares paid by customers. This is a switchover from the current system where published fares are shown on such international travel tickets, regardless of actual fare paid.
It provides for more transparency about the airline’s products and services offered to customers, thus eliminating their concerns about hidden costs factored in the amounts collected for their air travel.
This customer service enhancement will also allow Malaysia Airlines to expedite its regular accounting reconciliation of ticket sales for better and timely overview of its cash position.
To complement this ‘nett fare’ ticketing, Malaysia Airlines will roll-out its re-branded international consumer selling prices providing customers more choices of its economy class product on selected routes.
These offers, initially introduced on trial basis in April this year, have now been revised and simplified for better customer options.
The offers start from the non-refundable ’L’ class Supersaver fares, refundable ‘Q’ class Saver fares and up to ‘M’ class Flex Saver fares that offers the most flexibility in terms of fees, min/max stays and Enrich mileage points.
For group travel, there are two choices, one with rates for minimum group size of 4 (GV4) and another for minimum group size of 10 (GV10).
Malaysia Airlines’ “Grads” student card members enjoy further discounts ranging from RM30 one-way to RM215 return of these offers during off-peak periods. Likewise senior citizens too enjoy further rebates ranging from RM 30 one-way to RM 110 return on selected routes during similar periods.
All these re-branded fares are subject to booking and ticketing conditions.
Commenting on these product upgrades and differentiation, Malaysia Airlines Commercial Director Dato’ Rashid Khan said, “Given the existing market realities, we have now further increased our competitiveness in the networks we are currently competing with our peers. We are confident that the transparency of nett-ticketing as well as our various offers through the fare re-branding initiatives will allow customers better options to enjoy our products.”
“We will continue to maintain and improve the quality of our products over time, as we recognize that our competitiveness in the leisure segment will emerge as the key driver of our profitability,” he added.
Malaysia Airlines is a CAPA Member. For more information on the Centre for Asia Pacific Aviation's membership service, please click the icon below.
Want more analysis like this? CAPA Membership gives you access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find out more and take a free trial.