AirTran takes advantage of legacy woes
AirTran has spent the past decade growing at the expense of legacy carriers moving from a one-airport low-cost carrier competing with Delta at Atlanta to a highly diversified network relying on strengths in the East and Midwest. [960 words]
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Graphs and data:
- AirTran diversifies its network
- AirTran’s network: 2010
- US legacy airlines’ domestic system net income
- AirTran and ATA Industry unit revenue trends: 1Q and 2Q
- Continental US capacity (ASMs, bill): 2000 to 2010
- AirTran capacity (ASM) growth in key markets: 2010
- AirTran fleet plan: B737s and B717s
- Industry cost comparison: Non-fuel unit costs (USD cents) at 738 miles for 2009
- AirTran’s daily capacity (ASMs) at Milwaukee: 4Q2007 to 4Q2010
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